Nissan’s new e-POWER Rogue has an attractive base MSRP, but early buyers will initially be offered a considerably more expensive SR with Technology Package.

September 21, 2026 · United States · Official News

Nissan has detailed U.S. pricing and rollout plans for the 2027 Rogue Hybrid, giving buyers a clearer picture of what its new e-POWER crossover will cost when it reaches dealerships.

There is, however, an important distinction hiding behind the $35,490 starting MSRP.

That price belongs to the Rogue Hybrid SV, and Nissan currently lists that trim for later availability. The version scheduled to reach U.S. dealers first is the considerably better-equipped SR with Technology Package, priced at $41,490 MSRP and expected in limited quantities in late fall 2026. Nissan says additional trims are expected in early 2027.

In other words, the Rogue Hybrid technically starts at $35,490—but shoppers looking to buy one during its initial launch window should expect the effective entry point to be $41,490 before destination, taxes and other charges.

Five configurations, one early arrival

Nissan currently lists five Rogue Hybrid configurations:

All versions use dual-motor all-wheel drive. Nissan’s product page specifically identifies the SR with Technology Package as the launch configuration, while describing the other trims as having later availability.

The advertised MSRPs also require a little context. Nissan’s figures do not include its $1,575 destination and handling charge. That accounts for figures such as $37,065 for the SV and $43,065 for the launch-spec SR Technology Package appearing in Car and Driver’s September 21 pricing coverage.

e-POWER finally comes to the U.S.

The Rogue Hybrid is also significant beyond its position in Nissan’s crossover lineup because it brings the latest generation of the company’s e-POWER system to the U.S.

Unlike a conventional parallel hybrid, the Rogue’s gasoline engine does not mechanically drive the wheels. Instead, its turbocharged gasoline engine generates electricity, while two electric motors provide propulsion. There is no plug-in requirement; drivers refuel it with gasoline like a conventional vehicle.

Nissan says the system provides the immediate response associated with electric propulsion while avoiding the charging requirements of a battery-electric vehicle. The company currently advertises up to 40 mpg city for the SR AWD, though that figure is a Nissan estimate rather than an independent test result.

That makes the Rogue Hybrid an important product for Nissan even if it sits a fair distance from the Zs and GT-Rs normally occupying enthusiast attention. e-POWER has been used internationally for years, and Nissan says nearly two million vehicles equipped with earlier generations of the system have been sold globally since 2016.

The headline price needs an asterisk

For prospective buyers, though, the most immediately useful detail may simply be the order in which the cars are arriving.

A $35,490 Rogue Hybrid is part of the announced lineup. It just isn't the Rogue Hybrid Nissan plans to sell first.

The initial late-2026 allocation will instead consist of the $41,490 SR with Technology Package, with the lower-priced SV and other configurations following afterward. That distinction is easy to lose when a new vehicle is reduced to a “starts at” headline.

For enthusiasts watching Nissan more broadly, the Rogue Hybrid is also worth keeping an eye on for another reason: this is one of the first major U.S. applications of technology Nissan has spent years developing overseas. What customers make of e-POWER here could matter well beyond the Rogue itself.